Being Assertive

bev • June 30, 2025

"Say what you mean and mean what you say"

There is a fine balance between all the behaviours:-

  • Aggressive
  • Passive
  • Passive Aggressive
  • Assertive


Too exaggerated with your Assertiveness and you are Aggressive and to meek with your Assertiveness you are just Passive and not saying what you think or feel you become Passive Aggressive.


Assertive means standing up for your own personal rights and expressing your thoughts and feelings in an appropriate way and respecting the personal rights of others by empathetic listening.


It really matters as by expressing yourself effectively it can boost your self esteem and show that you value yourself and others.


There are five essential ingredients to being Assertive:-

  1. Listen (with empathy) understand the other person's perspective
  2. Show you understand
  3. Say what you think and feel
  4. State what you want in an appropriate way
  5. Consider the consequences for others not just yourself


To make it practical think of the 3 line strategy as a template for preparing for those tricky situations:-


  1. I understand
  2. I think
  3. I would like


Above all be sure to "Say what you mean and mean what you say"

By bev March 9, 2026
Hard Conversations
By bev March 3, 2026
Processes & systems lead to results
By bev March 3, 2026
Big thinking, Direction, Identity and Growth
By bev February 26, 2026
Strong ground is the ability to stay emotionally steady, honest, and courageous—even when things feel uncertain or uncomfortable...
By bev February 16, 2026
Coaching and AI—a partnership you didn’t know you needed.
By bev February 11, 2026
How to stop procrastinating?
By bev February 3, 2026
Practical tips:-
By bev January 26, 2026
No. 1 The Opening Ceremony & The Closing Ceremony
By bev January 15, 2026
"Ask not Tell"
By bev January 5, 2026
Reset, refocus & restart
By bev December 4, 2025
Getting the transition right...
By bev November 24, 2025
"Leadership is plumbing and poetry" James March
More Posts