It’s not networking – it’s relationship marketing
nuggetsoflearning • December 2, 2013
Growing a network is short term, how many business cards and names accumulated for the sake of it, will not give you a great return.
Relationship marketing is about investing in the contacts that you have made and marketing yourself as a personality to them. This leads to a more meaningful and far longer term connection which is mutually beneficial.
Here are some top tips as to how to do it:-
- Build relationships before you need them
- Genius of Audacity – be audacious about who you reach out to
- Do your homework
- Warming the cold call
- Managing the gatekeeper
- Share your passions
- Follow up or fail
- Connecting with connectors
- The art of small talk
- Health, wealth and children – get to know contacts as people
- Social Arbitrage – how can you help others
- Communicating all the time
- Find bridges or connectors to other groups
- Be interesting
- Build your brand
- Broadcast your brand
- The write stuff – send a handwritten note instead of an e-mail
To explore the subject further read the book by Keith Ferrazzi “never eat alone”
or book a workshop with nuggets by emailing bev@nuggetsoflearning.couk
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