Making assumptions…
Greggs went undercover to launch their new summer range.
To break the assumptions around their name they rebranded themselves to disassociate themselves from the “sausage roll” image. They chose an upmarket foodie festival where the audience would be connoisseurs of food.
We can learn from Greggs, how sometimes we need to break assumptions. In order to do something different we need to repackage it. They did this with the name change to Gregory and Gregory. It might be as simple as changing a bit of your look or being brave and presenting without slides. Being original and slightly different to the view people have of you might start them thinking about you differently.
Greggs conducted the exercise as they wanted people who did not shop with them, to start visiting them. Who would you like to see that you have never seen before or who would you like to view you differently.
Once people start thinking about you differently their perceptions change.
As an exercise write down all the assumptions you believe people have about you already and then challenge all of them. You might realise that some do not need breaking and others could be altered by one small action or others by radical steps.
Learn from Greggs about making assumptions…
